For today, gaming apps are the most popular app category worldwide by downloads — and the whole reason for it seems to be the joy they bring.
Then why don’t you add some game-like elements to your fintech solution to make it more exciting to use?
Discover below how the right balance of information and fun does the trick.
Improve User Motivation and Engagement
Such great gamification examples like a progress bar or the badge reward system delight users and drive up engagement.
What exactly is it that they do? The former sets expectations and gives an impression of activity, while the latter recognizes achievement and provides a loop of incentives and rewards. When the progress bar is complete or a badge is received, a user feels a rush of endorphins. It keeps them coming back.
Boost Customers Loyalty
Fintech games encourage people to level up their financial habits. Adding a fun twist to traditional savings, be it handing out bonuses for keeping funds in account, competing with friends to see who spends less in a week or creating savings buckets for various goals changes behavior for the better and turns casual users into loyal customers.
Attract More Clients
Getting new users becomes easier with gamified referral programs. Although referral programs are nothing new, giving them interactive factors can do wonders. Take Robinhood’s referral, for example, which built a waiting list with nearly 1 million users in the year prior to launching the app!
Still haven’t decided how to get started with gamification? Feel free to connect with us. GS experts are available for your app gamification needs.
