There are plenty of factors that could affect the success of your website. Yet, years of experience show us considering some of them are critical to have a winning online business on your hands.
We’ve gathered a list of 5 most important ones for you.
1. Strategy
That’s kind of a big problem when people start out having but faint ideas of the primary things they want to achieve with the website.
Take your time to spot who you really are — what are core company values, what are your goals, and what does your target audience want from your website?
With this defined, you can make good choices regarding the remaining strategy steps.
2. Branding and web design
Remember, logos, colors, typography, images and everything in between aren’t strictly visual elements; they’re very psychological. All these things can trigger different emotions in the user’s mind and play an integral part in the success of your site.
When you hear the word “Coke”, what color comes to your mind? That’s exactly what we’re talking about!
3. Wireframes
No website won’t be very popular if users can’t figure out how to navigate it and find what they want easily.
By using wireframes, some sort of UX blueprints for your website, you can get a good understanding of the site’s underlying functionality and navigation.
This helps identify pain points before they become a problem for your visitors.
4. Bug Testing
No matter the nature of a site, running browser, readability, speed, broken link and other tests is critical for delivering a consistent and flawless user experience.
Analytics
After your site is live, it always makes sense using services like Google Analytics, Smartlook, Clicky, and so forth.
They give you more user behavior insights, for example, where and what visitors click on or where they stumble and drop off the page. It is particularly helpful when trying to understand what things on the site you need to change.
Whether it’s for e-commerce, entertainment, or education, create your systems with the German Standard team. Just drop us a message, any time.
