While mobile apps are all the rage, research shows that actually people download and spend time on a very select number of applications. So designing a successful one might be more challenging than most would anticipate.
Follow the tips below to know if your mobile app idea has merit or if it will bonk at the start line
1. Get to know your industry
It’s easy for creators to fall in love with their new idea even if the market is not hungry for what they’re offering. But designing in absence of unbiased concept verification is one of the most costly pitfalls you can make.
Track the top apps on the App store and Google store charts by free, paid, and top grossing regularly. This will provide a look at what people are interested in. Besides, this can give you a pretty good idea of the pricing strategy and winning designs.
2. Identify the USP (unique selling proposition)
Data shows a majority of the top 10 globally most-downloaded apps this year are social media, entertainment and messaging platforms. Is your idea similar to any of these? If so, then all you need now is to differentiate yourself from your competition. Give your app a unique selling point, be it the simplicity of the product, affordable price, no ads, etc., and see your audiences grow
3. Build a coming soon page
If you need some additional assurance that the market has an appetite for your product prior to launch, create a coming soon page. The page needs to have a clear value proposition and simple form that asks for a potential customer’s email address. A well-designed one can help build excitement around your app and entice people into signing up so you’ll see a list of early adopters interested in your product.
Once you make sure that the market will value your app enough, you will need to hire the right people to develop it. Contact GS to engage competent software engineers.
