In the world we live in, the data is king. For this reason, a data management platform’s value is unrivaled — it collects data from a range of internal and external sources, morphing it into valuable insights for publishers, media companies, agencies and marketers.
Here are some of the best data management systems of 2023 designed to give you control over your customer data and improve your bottom line.
Oracle BlueKai DMP
Industry’s leading cloud-based big data platform holds the world’s largest 3rd party data marketplace with information on more than a billion profiles and 30,000 different data attributes.
Some of Oracle BlueKai’s key features include audience analysis and audience building, advertising data integration, online campaign activation and identity graph for targeting across devices.
Ford Motor Company, Samsung Electronics, Verizon Communications Inc., and Deutsche Telekom are examples of companies using Oracle BlueKai.
Adobe Audience Manager
One of the highest-rated DMPs available today that uses AI and ML algorithms to help you on your way to building a 360-degree customer view.
A complete and transparent solution is designed to work well with such newer retail channels like the Internet of Things (IoT) apps, over-the-top (OTT) apps, and beacons.
Users benefit from broad reach, advanced audience segmentation, and clean UI, which can increase productivity and effectiveness.
Adobe named a DMP Leader by Forrester.
Nielsen DMP
Nielsen comes with all the standard features of high-quality DMPs, including audience segmentation, profiling, media planning, message sequencing, orchestration, frequency capping, etc.
What makes the system different is advanced AI capabilities and a direct connection to Nielsen data to help you keep marketing performance at the highest degree.
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